Michigan SEO Consultant Helping Small Businesses Rank Higher on Google
(586) 258-8627
I'm Jake Lett, an independent SEO consultant in Clinton Township, Michigan. I help small businesses and manufacturers across Metro Detroit rank higher in Google and get found in AI tools like ChatGPT and Google AI Overviews.
When you hire me, I do the work myself — the audit, the keyword research, the technical fixes, the content, the reporting. No account managers, no junior staff, no outsourcing.
Request a Free ConsultWhy hire an SEO consultant instead of an SEO agency?
At a typical agency, your monthly retainer pays for the salesperson who signed you, the account manager who emails you, and a junior specialist who does the actual work. When you hire a consultant, the same budget buys time from the person with the experience. You also keep one point of contact from the first call through every monthly report. (For the full breakdown, see SEO consultant vs. agency.)
Here's what I bring to that work:
- 20+ years designing, building, and promoting business websites, including in-house marketing roles at Flagstar Bank, Altair Engineering, and Janus International
- Google Ads certified and HubSpot certified, including the HubSpot CMS Developer certification
- Author of Building a Business Website with HubSpot CMS and the Bootstrap 4 Quick Start books
- Built the Industrial Pro theme for manufacturers, selected for the HubSpot marketplace
- Month-to-month plans with no long-term contracts
My background is in web design and front-end development, so I don't stop at recommendations. I make the fixes: page speed, site structure, on-page content, conversion tracking. Most of my clients are industrial manufacturers, engineering firms, B2B software companies, and contractors in Michigan.
Request a Free ConsultHow much does SEO cost in Michigan?
SEO services for Michigan small businesses generally range from $500 to $5,000 per month depending on your competition and goals. My consulting plans sit in the middle of that range, and you always know what you're paying for:
- SEO audit and roadmap — $1,000 one-time. A technical and content audit of your website with a prioritized fix list. Useful if you want a second opinion or a starting point.
- Advisory and training — $1,000 per month. For businesses with in-house staff who need senior guidance: strategy, monthly roadmaps, and review of the work your team ships.
- SEO consulting and implementation — $2,000 to $3,000 per month. I do the work: on-page optimization, technical fixes, content, local SEO, conversion tracking, and monthly reporting.
Every plan is month-to-month. If the work isn't producing value, you can stop. Want to estimate your own cost first? Use the Michigan SEO cost calculator, or check your site with the free SEO scorecard.
Request a Free ConsultHow we work together
- Discovery callA short call to understand your business, your goals, and whether I'm the right fit — no pressure.
- RoadmapI audit what you have and give you a prioritized plan, so you know exactly what we'll do and why.
- ExecutionI do the work myself — the fixes, the campaigns, the content. You have one point of contact throughout.
- Monthly reportingClear reports on what changed and what's next. We adjust as the results come in.
- Month-to-month — no long-term contracts
- 30-day satisfaction guarantee
- You work directly with me, not an account manager
- You own everything I build
Here's an example of the kind of results this work produces: for Glycon, a Michigan injection-molding manufacturer, I created videos targeting a search term where Google was showing YouTube results. One reached 357,000 views and became a consistent source of inbound leads.
What clients say
Frequently Asked Questions
What is SEO (search engine optimization)?
Search engine optimization (SEO) is how your business becomes visible in Google search results. For example, if a customer searches for "Michigan roofing company" or "Detroit plumber near me," will your business show up? SEO makes sure your website is optimized with the right keywords, content, and technical fixes to help you get found by local Michigan customers searching for your services.
How much does it cost to hire an SEO specialist in Michigan?
Most SEO services for Michigan small businesses range from $500 to $5,000 per month depending on your goals, competition, and the current condition of your website. My consulting plans run $1,000 to $3,000 per month, month-to-month with no long-term contract. A one-time SEO audit and roadmap is $1,000. After a free consultation, I can give you a fixed proposal for your market.
Is it worth paying for SEO optimization in Michigan?
Absolutely! If you're a Michigan business owner, SEO helps you get discovered by local customers searching for your products or services. Whether you're in Grand Rapids, Detroit, Ann Arbor, or a small town, SEO gets you in front of buyers when they search online. It's like having a 24/7 salesperson working to bring in local leads.
What are local SEO services for Michigan businesses?
Local SEO services help your business appear in Google searches like "plumber near me" or "best lawyer in Detroit." If you serve a specific city or region in Michigan, like Ann Arbor or Lansing, local SEO ensures that Google knows where you are and what you do. This includes optimizing your Google Business Profile, adding location-specific keywords, and building local citations so you show up in the map and local search listings.
How much do local SEO services cost in Michigan?
Local SEO pricing in Michigan usually starts around $500 per month for small businesses and can go up to $3,000 to $5,000 per month for multi-location businesses. Factors like how many cities you want to target (e.g., Detroit, Grand Rapids, Flint) and how competitive your industry is will affect pricing. Contact me for a custom Michigan SEO quote.
How long does SEO take? Do I need a contract?
SEO is a long-term investment. Most Michigan SEO campaigns take 3 to 12 months to see strong results. I offer month-to-month SEO services without long-term contracts, so you can continue as long as you're seeing value and leads from the work.
Should I hire an SEO consultant or an SEO agency?
Hire an agency if you need a large team executing many channels at once and your budget supports it. Hire a consultant if you want senior experience applied directly to your website. With an agency, part of your retainer covers account managers and overhead, and the hands-on work is often done by junior staff. With a consultant, the person you talk to is the person doing the work. For most Michigan small businesses spending under $5,000 per month, a consultant puts more of the budget into actual SEO work.
What does a Michigan SEO consultant do?
A Michigan SEO consultant helps local businesses improve their Google rankings, increase website traffic, and get more leads. I focus on optimizing your website content, fixing technical SEO issues, building backlinks, and creating a local SEO strategy targeted for Michigan cities like Detroit, Ann Arbor, or Grand Rapids. Think of me as your local SEO partner helping you grow online.
How do I find a good SEO consultant in Michigan?
To find a trusted Michigan SEO expert, search for terms like "Michigan SEO specialist," "SEO services near me," or "Detroit SEO expert." You can also ask local business owners who they recommend. Make sure the SEO consultant follows Google's best practices (white hat SEO) to avoid penalties. I offer a free SEO consultation to discuss your goals and how I can help your Michigan business grow.
What's included in my SEO consulting
- Technical SEO audit with a prioritized fix list
- Keyword research and competitor analysis
- On-page optimization: titles, content, internal linking, structured data
- Local SEO and Google Business Profile optimization
- Page speed improvements — I make the code changes myself
- Conversion tracking setup and monthly reporting
- Content strategy and blog optimization
Related services
SEO works best when the ads, the website, and the tracking all pull in the same direction. I handle those too:
- Google Ads management — Google Ads certified, with conversion tracking done right
- HubSpot development — certified CMS developer for themes, modules, and migrations
- Web design in Metro Detroit — conversion-focused design and front-end development
- SEO for Michigan manufacturers and manufacturing web design
SEO Consulting Across Metro Detroit and Michigan
New to local search? Read how local SEO gets Michigan businesses more leads.
I'm based in Clinton Township and work with businesses across Macomb County, Oakland County, and the rest of Michigan. Everything is done remotely or on-site in Metro Detroit, and I follow Google's guidelines — no shortcuts that put your rankings at risk. Areas I serve:
- Macomb County SEO consultant — including Clinton Township, Shelby Township, and Warren
- Oakland County SEO consultant — including Troy, Madison Heights, and Auburn Hills
- Detroit and Metro Detroit — SEO and web design for businesses throughout the tri-county area
- Statewide — remote SEO consulting for businesses anywhere in Michigan, from Grand Rapids to Lansing to Flint
Serving Michigan Businesses
