HubSpot-certified Digital Marketing Specialist

Digital Marketing & Web Development Manager
| Janus International, Temple, Georgia April 2021–Present

• Performed an audit of HubSpot assets (workflows, forms, and landing pages) to assist in a Salesforce to Microsoft Dynamics migration. I also co-created a naming convention document to make finding and maintaining assets inside HubSpot easier.
• Used HubSpot private content membership to create an ROI calculator for use by the sales team to improve their sales process.
• Created an internal sales team portal using Sharepoint online to share marketing collateral and video training.
• Migrated the DBCI website into an existing HubSpot account. Setup business units and created custom modules to enhance overall functionality. https://www.dbci.com/
• Migrated all marketing sites to Google Analytics 4
• Migrated and launched Steel Door Depot, a custom-built e-commerce site, to BigCommerce enterprise. Built a custom stencil theme with custom javascript to configure door features and pricing. https://www.steeldoordepot.com/
• Created and optimized a Google Ads campaign for ASTA America to improve brand awareness and increase their list of distributors.
• Improved the Janus International group sales teams interactive maps and also created an internal HubDB database to streamline data updates.
• Performed the daily maintenance and content updates of multiple global websites on various CMS platforms.

Web Developer - Marketing
| Altair Engineering, Troy, Michigan May 2015–February 2021

• Built HubSpot templates and custom modules to help a global marketing team quickly avoid writing code. Migrated existing MailChimp templates into the HubSpot platform
• Built an eCommerce store for toggled LED lighting products and increased brand awareness and sales through Google Shopping, Remarketing Ads, and Amazon Advertising
• Google Analytics setup, conversion tracking, and on-demand reporting
• Assist in the daily maintenance of multiple global websites on various CMS platforms (static HTML builds, WordPress, .NET, and Shopify)

Senior web designer
| Flagstar Bank, Troy, Michigan June 2011–June 2014

• Increased productivity at Flagstar Bank by developing a creative review process and implementing a server file naming convention
• Improved organic search traffic and product openings after redesigning the Flagstar Bank website to have a clearer visual hierarchy
• Developed visual consistency across marketing channels by creating a brand style guide for Flagstar Bank

Freelance HubSpot CMS Developer
| Bootstrap Creative, Clinton Township, Michigan May 2014–present

• Improving existing websites to increase results: SEO Optimization, conversion rate optimization, page speed improvements, and design tweaks

Front-end web designer
| Sendwell, Walled Lake, Michigan June 2009–October 2010

• Increased new user signups and user engagement after redesigning the OriginalPoetry website. My role was website design and front-end development.
• Designed and built HTML email campaigns

Graphic designer
| Catalyst Design, Rochester, Michigan November 2007–June 2009

• Designed tradeshow graphics and marketing materials for automotive suppliers FEV, Federal Mogul, and Dura Systems
• Designed brand identity systems, websites, brochures, and sales print collateral

Art director
| Doner Advertising, Southfield, Michigan April 2007–November 2007

• Worked with writers to develop print collateral for clients such as: Blockbuster, Owens Corning, and AutoTrader
• Designed a point-of-sale kit of materials for The UPS Store retail locations

Graphic designer
| StelterPartners, Grand Rapids, Michigan April 2005–April 2007

• Developed a brand style guide to improve visual consistency across business units
• Worked under a tight budget and timeline to design signage and print collateral for a furniture tradeshow in Chicago

Graphic designer
| Form Works, Grand Rapids, Michigan May 2004–April 2005

• Helped Forest Hills Public Schools promote their new Fine Art Center by designing a brochure to capture its unique architecture
• Saved Forest Hills Public Schools money by redesigning their community services catalog to take less time to format