Experience
Digital Marketing & Web Development Manager
Janus International, Temple, Georgia April 2021–Present
- Performed an audit of HubSpot assets (workflows, forms, and landing pages) to assist in a Salesforce to Microsoft Dynamics migration. I also co-created a naming convention document to make finding and maintaining assets inside HubSpot easier.
- Used HubSpot private content membership to create an ROI calculator for use by the sales team to improve their sales process.
- Created an internal sales team portal using Sharepoint online to share marketing collateral and video training.
- Migrated the DBCI website into an existing HubSpot account. Setup business units and created custom modules to enhance overall functionality. https://www.dbci.com/
- Migrated all marketing sites to Google Analytics 4
- Migrated and launched Steel Door Depot, a custom-built e-commerce site, to BigCommerce enterprise. Built a custom stencil theme with custom javascript to configure door features and pricing. https://www.steeldoordepot.com/
- Created and optimized a Google Ads campaign for ASTA America to improve brand awareness and increase their list of distributors.
- Improved the Janus International group sales teams interactive maps and also created an internal HubDB database to streamline data updates.
- Performed the daily maintenance and content updates of multiple global websites on various CMS platforms.
Web Developer - Marketing
Altair Engineering, Troy, Michigan May 2015–February 2021
- Built HubSpot templates and custom modules to help a global marketing team quickly avoid writing code. Migrated existing MailChimp templates into the HubSpot platform
- Built an eCommerce store for toggled LED lighting products and increased brand awareness and sales through Google Shopping, Remarketing Ads, and Amazon Advertising
- Google Analytics setup, conversion tracking, and on-demand reporting
- Assist in the daily maintenance of multiple global websites on various CMS platforms (static HTML builds, WordPress, .NET, and Shopify)
Senior web designer
Flagstar Bank, Troy, Michigan June 2011–June 2014
- Increased productivity at Flagstar Bank by developing a creative review process and implementing a server file naming convention
- Improved organic search traffic and product openings after redesigning the Flagstar Bank website to have a clearer visual hierarchy
- Developed visual consistency across marketing channels by creating a brand style guide for Flagstar Bank
Freelance HubSpot CMS Developer
Bootstrap Creative, Clinton Township, Michigan May 2014–present
- Improving existing websites to increase results: SEO Optimization, conversion rate optimization, page speed improvements, and design tweaks
Front-end web designer
Sendwell, Walled Lake, Michigan June 2009–October 2010
- Increased new user signups and user engagement after redesigning the OriginalPoetry website. My role was website design and front-end development.
- Designed and built HTML email campaigns
Graphic designer
Catalyst Design, Rochester, Michigan November 2007–June 2009
- Designed tradeshow graphics and marketing materials for automotive suppliers FEV, Federal Mogul, and Dura Systems
- Designed brand identity systems, websites, brochures, and sales print collateral
Art director
Doner Advertising, Southfield, Michigan April 2007–November 2007
- Worked with writers to develop print collateral for clients such as: Blockbuster, Owens Corning, and AutoTrader
- Designed a point-of-sale kit of materials for The UPS Store retail locations
Graphic designer
StelterPartners, Grand Rapids, Michigan April 2005–April 2007
- Developed a brand style guide to improve visual consistency across business units
- Worked under a tight budget and timeline to design signage and print collateral for a furniture tradeshow in Chicago
Graphic designer
Form Works, Grand Rapids, Michigan May 2004–April 2005
- Helped Forest Hills Public Schools promote their new Fine Art Center by designing a brochure to capture its unique architecture
- Saved Forest Hills Public Schools money by redesigning their community services catalog to take less time to format
Skills and Expertise
Top Skills
- Digital Marketing Strategy
- HubSpot - marketing automation and template design & development
- Organic SEO
- Conversion Rate Optimization - Web Design Optimization
Digital Marketing
- Analytics & reporting: Google Analytics, Search Console, Data Studio, Tag Manager
- Brand positioning, persona development, buyer journey mapping
- Conversion rate optimization: A/B testing, heatmap & session recording analysis, surveys
- eCommerce strategy and implementation
- Email marketing and marketing automation
- Lead generation and segmentation
- PPC: Google Ads, Microsoft Advertising, Amazon Ads
- SEO: keyword research, page load speed optimization, organic search optimization
Website Design
- Marketing and sales collateral
- Responsive web design - mobile-first approach
- Visual brand style guides
- Wireframes and clickable prototypes
Frontend Development
- Custom website theme and template development: WordPress, HubSpot, and Shopify
- HTML email template development
- Bootstrap CSS framework - SCSS
- Hand-coded HTML5, CSS. jQuery
Education
B.S. Visual Design and Web Media
Ferris State University, College of Business May 2004
Certifications
- Certified HubSpot CMS Developer
Hubspot Academy - HubSpot Inbound Marketing Certified
Hubspot Academy - HubSpot Marketing Software Certified
Hubspot Academy - HubSpot Sales Software Certified
Hubspot Academy - SEO Certified
Hubspot Academy - Microsoft Advertising Certified
Microsoft - Google Ads Fundamentals & Search Advertising
Google
Online Courses
- Salesforce for Marketers
LinkedIn Learning
Issued Feb 2021 - Marketing Automation Tools Overview: ActiveCampaign, Pardot, Marketo, Oracle Eloqua
LinkedIn Learning
Issued Feb 2021 - Website Speed Performance Optimization
Udacity
Issued Oct. 2016 - CSS: Core Concepts
Lynda.com
Issued Sept. 2016
Projects
Jake Addons for HubSpot CMS
A library of HubSpot Modules
Embracing modular web design can significantly decrease the need for an expensive full website redesign every three years. So I created a library of modules to make it easy for business to improve their existing websites without having to hire a HubSpot developer.
YouTube Channel
Recorded HubSpot and SEO tutorials
Began sharing inbound marketing strategies and tips to help businesses increase website traffic and generate more leads.
Building a Business Website with HubSpot CMS
A Self-published book on how to use the HubSpot website builder
Wrote an beginners guide to using the HubSpot website builder for business websites. Since the HubSpot CMS is new I wanted it to be considered as an alternative to WordPress, Webflow, and Squarespace.
HubSpot Themes Challenge 2021
Jake Portfolio
Created a portfolio website theme for the HubSpot theme challenge 2021. My theme was a bonus winner in the portfolio template category.
HubSpot Themes Challenge 2020
Industrial Pro
After entering the HubSpot theme challenge 2020, my Industrial Pro HubSpot theme was selected for inclusion in the HubSpot’s asset marketplace. I designed and developed this website theme to help manufacturers quickly build a website, blog, and landing pages.
Bootstrap 4 Quick Start
Self-published books on responsive web design
A Bootstrap tutorial PDF with real-world examples. Helps absolute beginners start learning how to use the Bootstrap CSS framework in their projects.
HubSpot CMS Templates and Modules
HubSpot Website Templates Marketplace
As a way to learn the HubSpot CMS design process I built a few templates for sale in their template marketplace.
Bootstrap 4 Classes Reference
Lead Magnet Download
The Bootstrap 4 classes list helps you find documentation for particular CSS styles, components, and grids. Use the sortable table below and be sure to download the free PDF cheat sheet.