Google Ads Consultant in Metro Detroit — Work With Jake Lett, Not an Agency

I'm Jake Lett, an independent Google Ads consultant in Metro Detroit. I help Michigan businesses turn paid search into leads instead of wasted spend — and I run the account myself, from keyword research to bid strategy to the monthly report.

No account managers, no junior media buyers learning on your budget. The person who builds your campaigns is the person you talk to.

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Why hire a Google Ads consultant instead of an agency?

Most agencies charge a percentage of your ad spend, which quietly rewards them for spending more of your money. And the people optimizing your account are often juniors managing dozens of clients at once. When you hire a consultant, you get senior attention on a flat monthly fee, and one person who actually knows your business.

Here's the experience behind that:

• Google Ads certified and Microsoft Advertising certified
• Built and optimized a Google Ads campaign for ASTA America to grow brand awareness and expand their distributor network
• Ran Google Shopping, remarketing, and Amazon advertising for a toggled LED lighting eCommerce store
• Launched Steel Door Depot, a custom BigCommerce store, and drove traffic to it through paid channels
• 20+ years across marketing roles at Flagstar Bank, Altair Engineering, and Janus International

Because I also build websites and set up analytics, I don't stop at the ad account. I make sure your landing pages convert and your conversion tracking is actually measuring the leads that matter — the two things that quietly sink most Google Ads budgets.

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How much does Google Ads management cost?

There are two costs to keep separate: your ad spend (paid to Google) and your management fee (paid to me). I never bundle them, so I'm never incentivized to inflate your spend.

• Google & Bing PPC audit — $750 one-time. A full review of your existing account: where the money is going, a negative-keyword blueprint, and a conversion-tracking check. You get a clear fix list whether or not you hire me to run it.
• Ongoing management — $1,500 to $3,000 per month. Campaign builds, optimization, A/B testing, and monthly reporting. The fee depends on account size and ad spend, and it's month-to-month with no long-term contract.

Not sure what to budget? Use the Google Ads budget calculator to estimate your ad spend and management fee.

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Frequently Asked Questions

Should I hire a Google Ads consultant or an agency?

Hire a consultant if you want a senior person running your account on a flat fee, with one point of contact. Hire an agency if you need a large team across many channels and your budget supports the overhead. Most agencies bill a percentage of ad spend and staff accounts with junior buyers; a consultant puts more of your budget into the work itself.

How much does Google Ads management cost in Michigan?

My management fee runs $1,500 to $3,000 per month depending on account size, separate from your ad spend. A one-time Google & Bing PPC audit is $750. Everything is month-to-month with no long-term contract.

Do you charge a percentage of ad spend?

No. I charge a flat monthly management fee so my incentives match yours. Your ad spend goes to Google; my fee is separate and predictable.

What's included in a Google Ads audit?

A spend analysis showing where your budget is going, a negative-keyword blueprint to stop wasted clicks, a conversion-tracking review to confirm you're measuring real leads, and a prioritized list of fixes. It's $750 and yours to keep whether or not you hire me for ongoing work.

Do you work with businesses outside Metro Detroit?

Yes. I'm based in Clinton Township and work with businesses across Michigan and remotely. Google Ads management doesn't require being in the same room, though I'm happy to meet in person with Metro Detroit clients.