How Much Does Google Ads Cost in Michigan?

Google Ads costs two separate things. Ad spend goes straight to Google — most Michigan small businesses spend $1,000 to $10,000 per month. Management is what you pay someone to run the account well — usually $1,500 to $3,000 per month for a consultant, or a percentage of your spend at an agency. Keeping the two separate is the single most important thing to understand before you budget.

I'm Jake Lett, a Google Ads certified consultant in Metro Detroit. I charge a flat management fee, never a percentage of your spend, so I'm never rewarded for spending more of your money. Here's how to estimate what you'll need.

Google Ads budget calculator

Estimate the monthly ad spend to hit your lead goal, plus a management fee. These are planning estimates — real numbers depend on your account and market.

The two costs, explained

Ad spend is the money Google charges when people click your ads. You set it, you own it, and it should map to how many leads you need. Management is the fee for building and optimizing the campaigns — keyword research, ad copy, bidding, negative keywords, and conversion tracking. Done well, good management makes your ad spend go further, which is the whole point of paying for it.

Management pricing: flat fee vs. percentage of spend

My Google Ads management is a flat $1,500 to $3,000 per month depending on account size, and a one-time Google & Bing PPC audit is $750. Everything is month-to-month.

What a good budget actually depends on

The right number isn't a flat figure — it's driven by your cost per lead and how many leads you need. Cost per lead is your cost per click divided by your conversion rate, so two things lower it: cheaper, better-targeted clicks and landing pages that convert. That's why I don't stop at the ad account — I make sure your landing pages and conversion tracking are pulling their weight, because that's where most wasted budget hides.