Before & After
Digital Style Guide
Financial Website Redesign
I was responsible for creating interior page templates that would remain visually consistent with the existing homepage design. I worked closely with a team of developers and content writers to develop a series of page templates to support our site architecture and content. Once a working prototype was tested and approved, I then began to find appropriate photography for the entire site. In addition, I coordinated code changes with third-party vendors to ensure visual consistency between our sites after launch. Using red sparingly for links and buttons created a visual hierarchy and a clear path to a desired action for each page.
- Role User interface/experience design, vendor coordination, and site promotion graphics
- Technology Adobe Photoshop, Textmate, and Adobe CQ5 CMS
- Timeline Seven months
- Employer Flagstar Bank - Troy, Michigan