Glycon Corp. SEO & Lead Generation

Challenge

An injection molding feedscrew manufacturer was looking for a way to increase brand awareness and inbound leads.

Solution

Glycon initially wanted to start blogging but they didn't have the time to dedicate to content marketing. I noticed that a popular search term "Feed Screw Screw Manufacturing" was displaying youtube videos in the search results. So instead of blogging, I suggested creating youtube videos that showcased their manufacturing process. The videos were created from existing video content already available.

Results

These videos began to rank really well in generating traffic and awareness of their services. One of the videos has received 357k and become a consistent source of inbound lead generation.

• Role strategy, design, and video editing
• Technology Google Search Console, Google Analytics, iMovie, and Photoshop
• Timeline Two months
• Client Glycon
• Glycon YouTube Channel